Abott's - Brazilian OTT Association - Streaming, elected its new board of directors on April 26th for a mandate from 2024 to 2027 with the proposal to strengthen the sector to face the challenges and opportunities of the future of OTT and streaming.
Yassue Inoki, a specialist in the media, technology and advertising markets, is elected as the new president. According to her, the new board brings a diversity of experiences and a deep understanding of market dynamics, essential for effective advocacy and promoting the interests of members. "We are committed to the future of our market and to elevating Abott's to a new level of relevance and effectiveness, representing the interests of our associates with vigor and dedication", states the new president of the entity.
The new president of Abott's has focused her career on opening Latin American markets to global companies, having been involved with the OTT market since its inception in 2010. With solid experience as an executive in large organizations such as TV Globo, Roku, Intelig and Citibank , has important achievements, such as participating in the pre- and launch of Roku's operations in Brazil and leading the launch of TV Globo's international DTH platform. Currently works as global director of Business Development at Siprocal.
The central points of the new management include :
1 - Proactive Defense of the Sector's Interests : with an in-depth understanding of the policies and regulations that impact the industry, the new board will actively work with legislative and government bodies, ensuring that the voice of OTTs and Streamings is heard and considered in all relevant discussions;
2 - Expansion and Strengthening : attracting companies and influential personalities in the sector, increasing not only reliability, but also the exposure and relevance of Abott's as a representative voice of the sector. This strategy aims to position the association as an undisputed leader in defending and promoting the interests of streaming in Brazil;
3 - Commitment to excellence : the new management is focused on raising the standard of Abotts' operations, ensuring that it is synonymous with innovation and influence. By strengthening our connections and expanding our member base, we are setting new standards for collaboration and success in the industry;
4 - Promoting Networking and Collaboration : the association believes in the power of collaboration. Therefore, it intends to intensify networking among members, promoting meetings, seminars and workshops that not only connect members, but also foster strategic partnerships and joint innovations;
5 - Promoting Innovation and Technological Adaptation : in a constantly evolving market, Abott's is committed to leading initiatives that help our members adapt to new technologies and trends, ensuring that the Brazilian streaming sector remains competitive and innovative in the scenario global.
ABott's new board of directors:
President Director - Yassue InokiDirector
Vice President - Alexandre de Britto Ferraz Pereira
Director of Platforms and Devices - Alexandre Viana
Administrative, Financial and Associates Director - Cristiane Geminiano
Director of Institutional Relations and Legal - Flávio Rogério da Mata Silva
Innovation Director - Marcelo Guerra
Marketing and Press Director - Wilians Geminiano
Director of Partnerships and Development - Daniel Djahjah
Content Director - Marcello Zeni
Director of Operator Operations - Ricardo Miranda
Leader of the Public Communication Networks council - Gilvani Moletta
Leader of the Monetization and Advertising Council - Marcus Imaizumi
Gaming Council Leader - Monica Ingala
1st Fiscal Councilor - Luiz Celso de Moraes Machado
2nd Fiscal Councilor - Cláudio Manoel Lessa Friedrich
3rd Fiscal Councilor - Fábio Augusto Pereira
Discover Abott's Bylaws here
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